Challenge Accepted! Step Outside Your Comfort Zone With #WeDoHardStuff in Simply Buckhead

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Two thousand and seventeen reps of burpees, sit-ups, push-ups, dips and squats to ring in 2017 — that’s how it all started. 

“I really wanted to do something to celebrate the new year in January, so I settled on doing 2,017 reps of the five most challenging exercises that don’t require a gym,” says Jesse Itzler, a Buckhead-based motivational speaker, entrepreneur and part owner of the Atlanta Hawks. “I wondered if anyone would do it with me, so I offered to make a $100 donation to a charity to anyone who did.” 

That’s when the concept behind #WeDoHardStuff was born. Since then, the group of people doing the challenge with Itzler has grown to 10,000 and includes kids and adults living everywhere from Alaska to Australia. 

Find out how you can join the challenge in the article I did for this month’s Simply Buckhead magazine.

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