Two thousand and seventeen reps of burpees, sit-ups, push-ups, dips and squats to ring in 2017 — that’s how it all started.
“I really wanted to do something to celebrate the new year in January, so I settled on doing 2,017 reps of the five most challenging exercises that don’t require a gym,” says Jesse Itzler, a Buckhead-based motivational speaker, entrepreneur and part owner of the Atlanta Hawks. “I wondered if anyone would do it with me, so I offered to make a $100 donation to a charity to anyone who did.”
That’s when the concept behind #WeDoHardStuff was born. Since then, the group of people doing the challenge with Itzler has grown to 10,000 and includes kids and adults living everywhere from Alaska to Australia.